Naomi knows that habitual purchasers make great customers for her coffee shop. How can Naomi attract and maintain habitual purchasers?
What will be an ideal response?
Creating and maintaining strong brands and strong store loyalty will help Naomi create habitual purchasers. She should be hesitant to change brands of coffee, hours, and other features loyal customers have grown to prefer without a clear understanding of their preferences.
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Alduro Chemicals, a manufacturer of detergents, delivers chemicals used for commercial washing to various hoteliers in the United States
Most of the company's revenue comes from routine orders from its existing customers and the company uses unskilled salespeople to collect requirements from its customers. These unskilled customers are known as ________. A) demand creators B) deliverers C) missionaries D) order takers E) solution vendors
On March 1 . 2014, Hardy Corp became the lessee of new equipment under a noncancelable six-year lease. The total estimated economic life of this equipment is ten years. The fair value of this equipment on March 1 . 2014, was $100,000 . The lease does not meet the criteria for classification as a capital lease with respect to transfer of ownership of the leased asset, or bargain purchase option,
or lease term. Nevertheless, Hardy must classify this lease as a capital lease if, at inception of the lease, the present value of the minimum lease payments (excluding executory costs) is equal to at least a. $67,500. b. $75,000. c. $90,000. d. $100,000.
The prospect says, "Your price for this satellite system is 12 percent higher than your competitor's." The salesperson responds, "Are you saying that price is more important than quality?" The salesperson is using which technique for meeting objections?
A. Compensation B. Pass up C. Boomerang D. Rephrase E. Denial
Which of the following is true of a concentrated targeting strategy?
a. It allows a firm to serve two or more well-defined market segments simultaneously. b. It is often adopted by small firms to compete effectively with much larger firms. c. It follows a mass-market philosophy by viewing the market as one big market without any individual segments. d. It often results in cannibalization, which occurs when sales of a new product cuts into sales of an existing product.