Before beginning any presentation, Carly previews the structure of the message that is about to be delivered for the benefit of the audience
Which aspect of presentations is illustrated in this scenario?
a) Orientatio
b) Motivation
c) Conclusion
d) Introduction
A
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A type of ambiguity that involves carefully choosing words to give a false impression without actually lying is called ______.
a. equivocation b. strategic ambiguity c. euphemism d. vague communication
Lynn was asked to audit her organization's newsletter and assess what percentage of articles had been published on corporate finances over the past six months
Lynn selected a representative sample of past issues of the newsletter and categorized the stories under general headings. After a thorough examination of the samples, she found that 25 percent of the articles had been written on corporate finances. Which evaluation technique did Lynn use? a. Content analysis b. Message exposure c. Readership survey d. Article recall
Speeches about concepts rely heavily on examples and __________
a. statistics b. bias c. supporting information d. definitions e. narratives
Sally gives her significant other a gift certificate for a massage as a birthday gift. Sally's significant other will be seeking which type of touch when she uses it?
a. licensed touch b. social-polite touch c. affectionate touch d. normative touch e. eager touch