Which of the following is the most accurate regarding the demographics of an
audience?
A) Demographics reveal definite assumptions and perspectives that allow us to
accurately predict behavior and response.
B) Demographics may suggest certain tendencies, but you can never really predict
human behavior and response.
C) Demographics reveal the futility of one group's ability to influence the
perspectives of another, let alone their behavior.
D) Demographics provide a mere illusion of knowing an audience and, hence, a false
sense of security for speakers.
B
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A PR practitioner declined promoting a new junk food brand through his articles, owing to increased obesity and other health-related problems in the country
He did this even though the junk food brand agreed not to interfere with the content at all. Which principle is the PR practitioner following that makes him act like a professional? a) Sense of responsibility to society and the public interest b) Sense of independence and manifest concern for the interest of the public c) Manifest concern for the competence and honor of the profession as a whole d) Higher loyalty to the standards of the profession and fellow professionals than to the employer of the moment
"Looking for wild asparagus is like hunting for mushrooms; they are relatively hard to find, but well worth the effort when you do find them." This type of comparison is called ____
A) a metaphor B) an anecdote C) an analogy D) a side-by-side
One of the best ways to get over presentation jitters is to
A) practice your presentation B) ignore them C) tell a funny joke to get everyone in a good mood D) eat a good meal E) drink several cups of coffee to calm your nerves before speaking
Media Metrix is a service measuring the audience size on __________
Fill in the blank with correct word