________ is any communication addressed to a consumer that is designed to generate a response
A) Personal selling
B) Advertising
C) Direct marketing
D) Sales promotion
E) Publicity
C
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Which of the following circumstances is unlikely to increase the success of OD?
A. consideration of cross-cultural differences B. single intervention C. top management support D. goals geared to short-term results E. goals geared to long-term results
Refer to Centrum Springs, Inc. In the department where Riley works, what types of plans are lacking?
a. Tactical b. Technical c. Strategic d. Contingency e. Operational
______ is a management science technique that uses a variety of statistical tests based on probability to improve the quality of decision making.
a. Quality assurance b. Statistical quality control c. Quality control d. Total quality management
Lillian Gilbreth focused on the human side of management and was interested in how job satisfaction motivated employees.
Answer the following statement true (T) or false (F)