Corporate strategy asks, ______.
a. Which industries should we enter?
b. What products should we offer?
c. At what price should we sell these products?
d. In which markets should we advertise?
a. Which industries should we enter?
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What is competitive advantage? Explain the importance of each of the four areas in which an organization must stay ahead of its competitors.
What will be an ideal response?
The ________ is the percent of individuals in the sample who qualify to take the survey
A) qualification rate B) qualification percentage C) incidence rate D) response rate E) none of the above
Marketing strategies
A. ensure that every opportunity is good for every company. B. are not whole-company plans. C. ensure sales and profit for the company. D. do not specify target markets and related marketing mixes. E. provide a limited picture of what a firm will do in some market.
All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT
A. annual projected sales dollars. B. number of units sold. C. projected profit. D. strengths of the company. E. market share.