General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price, durability, and warranties. This type of advertising is called ____ advertising.
A. primary-demand
B. institutional
C. comparative
D. reminder
E. immediate-response
Answer: C
You might also like to view...
Which of the following accountant versions can be used with QuickBooks Online?
A. QuickBooks Enterprise Accountant B. QuickBooks Desktop Accountant C. QuickBooks Pro Accountant D. QuickBooks Online Accountant
Manufacturers' agents are the most common type of agent wholesaler
Indicate whether the statement is true or false
Proponents of this approach to using culture to understand international negotiations recognize that negotiation behavior is determined by multiple factors, and using culture as the sole explanation of behavior is oversimplifying a complex social process.
A. culture as a dialectic B. culture in context C. culture as a learned behavior D. culture as shared values
On a consignment sale, the payment risk is
A. covered by the bank issuing the L/C. B. covered by insurance. C. assumed to be equally shared. D. assumed by the buyer. E. carried by the seller.