A zero-sum situation is also known by another name. Which of the following terms means the same thing as "zero-sum"?

A. mutual gains
B. integrative
C. distributive
D. mutual adjustment


Answer: C

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According to the elaboration likelihood model, marketers of a low-involvement product must first change attitudes before customers are likely to purchase their product

Indicate whether the statement is true or false

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The key to good quality control is to evaluate quality early enough so that changes are made before the product is sold

Indicate whether the statement is true or false

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Answer the following statement(s) true (T) or false (F)

1. The working-age population in the least developed countries has not grown over the years, while the working-age population in the world’s most developed countries is experiencing a rapid increase. 2. Higher educational attainment has a direct correlation to better health in old age. 3. Migration in the United States from Mexico slowed so much starting in 2005 that it ceased to exceed return migration. 4. The United States continues to have enough births to keep its working-age population constant, so immigration serves to grow that population. 5. The South African constitution sanctions affirmative-action

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Which of the following types of international firms are most likely to benefit from a global strategy as opposed to a multidomestic strategy?

A. firms in industries that are expanding very rapidly B. firms in industries that have much value added in research and design or manufacturing C. firms in industries that have value added by sales and marketing departments D. firms that compete in industries in which consumer preferences vary substantially in each country

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