Which advertising practice is illegal?
a. making false claims about competitors
b. advertising character action figures during a children's cartoon
c. including clearly exaggerated statements in an ad
d. both a and b
D
You might also like to view...
Actually counting the goods on hand at the end of the accounting period and determining the cost of these goods by reviewing the accounting records is called
a. the cost of goods sold. b. the physical inventory. c. freight-in. d. accumulated depreciation.
The element of the marketing mix that describes a means of communication between the seller and buyer is known as
A. the place or distribution. B. a product. C. promotion. D. advertising. E. the price.
Romano Inc. has the following data. What is the firm's cash conversion cycle? Inventory Conversion Period =38 days Receivables Collection Period =19 days Payables Deferral Period =38 days ?
A. 21 days B. 24 days C. 19 days D. 22 days E. 14 days
Which of the following is not a main factor in determining the overall demand on an e-commerce site?
A) file sizes of Web pages being served B) number of simultaneous users in peak periods C) speed of legacy applications that are needed to supply data to Web pages D) whether content is dynamic or static