The rate of return on total assets measures a company's ________
A) ability to meet its short-term obligations
B) ability to repay its long-term debt
C) success in using assets to earn income
D) success in earning high returns on investments in stocks and bonds of other companies
C
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Which of the following is a component of brand equity?
A) product cost B) profit margin C) perceived quality D) sales volume
Indirect materials are accounted for as factory overhead because they are not clearly identified with specific product units.
Answer the following statement true (T) or false (F)
When companies sell in other countries through limited direct contact or indirect intermediaries, they always consider themselves to be involved in foreign marketing.
Answer the following statement true (T) or false (F)
What was the outcome of the case in the text where Taco Bell Corporation was sued to recover
damages for breach of contract? A) The court ruled that Wrench LLC, Rinks, and Shields conferred a benefit on Taco Bell Corporation who retained the benefit and thus created a quasi-contract. B) The court found that an implied-in-fact contract existed and awarded damages to plaintiffs Wrench LLC, Rinks, and Shields. C) The court of appeals found that the plaintiffs had stated a proper cause of action against Taco Bell Corporation for breach of contract, reversed the judgment of the district court, and remanded the case for trial. D) The court of appeals upheld the district court ruling that granted summary judgment in favor of Taco Bell Corporation.