Ideally, for purposes of clarity, pie graphs should contain from ______ to ______ clearly labeled “slices” or divisions.
a. one; two
b. two; five
c. four; eight
d. five; ten
b. two; five
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The facial management technique used to erase or numb how we really feel is called ______.
a. cooperation b. intensification c. deintensification d. neutralization
Which of the following is a characteristic of customer-driven marketing?
A) Companies understand customer needs even better than customers themselves do. B) Customers are unaware of their needs. C) Products are created that meet both existing and latent needs, now and in the future. D) Customers know what they want. E) Customers don't know what is possible.
For products where the firm has market power, coordination in the supply chain can be achieved and supply chain profits maximized through the use of
A) two-part tariffs or volume based quantity discounts. B) marginal unit quantity discounts. C) all unit quantity discounts. D) basic quantity discounts.
If Walmart were to base its advertising appropriation on the amount that Target spends, it would be using the ____ approach.
A. objective-and-task B. percent-of-sales C. industry-standard D. arbitrary E. competition-matching