A team of people are brought together to purchase new pews for a church. Father Andrew has been trying for years to get the church to buy new pews, so he is thrilled. Mrs. Swanson, Father Andrew's longtime secretary, feels very strongly that the pews need to be made of maple to match the old pews, and they need to have cushions for the older people. Everyone is a little afraid of Mrs. Swanson because she manages Father Andrew closely and no one gets to him without her OK. Mr. Jones called the meeting and is the chair of the committee, so he will ultimately choose which pews they will purchase. Mrs. Leverett is the treasurer for the church and does all of the ordering. Using the six categories of roles within the buying center, state which person is fulfilling each role.
What will be an ideal response?
Father Andrew is the initiator. Mrs. Swanson is the influencer and the gatekeeper. Mr. Jones is the decider. Mrs. Leverett is the buyer. The parishioners are the users.
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