Alyce knows that her classmate, Ginny, has unusually stringy hair. While this may be due to

a genetic issue, Alyce assumes that Ginny doesn't wash her hair and skin regularly, and is an
overall unclean person.

She further assumes that Ginny isn't very smart. Alyce is engaging in the
horn effect.
Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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How did Baskin-Robins create media interest in its Wacky Summer Flavors campaign?

a. by sending links for its YouTube videos to traditional media b. it named two new flavors after TV celebrities c. it created flavors related to three holidays d. through interesting stories about its flavors

Communication & Mass Media

To ensure the success of a quality circle,

A) members must not be assertive. B) decisions must be made at the highest levels. C) management must not be criticized. D) quality circle members must be stakeholders in the organization's products. E) None of the above describes a successful quality circle.

Communication & Mass Media

Vocalizations are factors that affect the tonal and auditory qualities of our voice

Indicate whether this statement is true or false.

Communication & Mass Media

Time, Fortune, Harpers, and the Quarterly Journal of Speech are examples of __________.

A. newspapers B. abstracts C. periodicals D. compilations

Communication & Mass Media