Smiling is an effective way for the speaker to build a rapport with an audience.

a. true
b. false


Answer: a. true

Communication & Mass Media

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Negatives about your brand:

a. Can serve as creative inspiration b. Should be recognized in the fine print c. Should be hidden d. Must be changed

Communication & Mass Media

Successful public relations strategies are dependent first upon ______.

a. accurate information about the challenge at hand b. the effectiveness of past efforts and strategies c. the talents of the practitioners involved d. responding to changes as they occur

Communication & Mass Media

All speaking occasions create __________.

A. decorum B. constraints C. formality D. identification

Communication & Mass Media

Young British filmmakers of the 1960s shared which of the following attitudes?

a. were in films to get rich b. disliked American movies c. criticized staid British cinema d. sought to establish a "tradition of quality"

Communication & Mass Media