When conducting marketing research internationally, primary data gathering will have a greater chance of success if the firm
A. employs local researchers who understand how to approach potential respondents and can do so in their own languages.
B. employs its own researchers who understand how the company prefers to conduct research.
C. employs its own researchers who understand how to conduct marketing research ethically.
D. employs nonprobability sampling.
E. focuses on qualitative rather than quantitative data.
Answer: A
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