Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?
A) increase in derived demand in the market
B) increase in ethnic populations
C) rising global inflation rates
D) inadequate quality control
E) low advertising budgets
B
You might also like to view...
Special-interest products are examples of high-tech products
Indicate whether the statement is true or false
Northbrook Corporation is preparing a statement of cash flows. The following transactions occurred during the year: 1. Sold machinery for $9,000 cash. 2. Purchased a building for $80,000 cash. 3. Issued $70,000 worth of stock to acquire an airplane. 4. Converted long-term bonds by issuing $100,000 worth of stock. 5. Declared and paid a $10,000 cash dividend. Transaction 3 would be found on the
statement of cash flows in the A) cash flows from operating activities section. B) cash flows from financing activities section. C) noncash investing and financing transactions section. D) cash flows from investing activities section.
A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more
A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action
Standard provisions in a contract that are often listed under the heading "Miscellaneous" are called A)boilerroom
B)boilerplate. C)boilerpot. D)boilertape.