______________________ is a brand changeover strategy that involves the company informing consumers in advance that their local brand will soon be known by its new global name.
(a) Fade in/Fade out
(b) Summary axing
(c) Forewarning
(d) Transliteration
(c) Forewarning
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Answer the following statements true (T) or false (F)
1.Soft power can be applied by people at any level of an organization. 2.Intellectual stimulation is cognitive. 3.Coercion should never be considered by a manager. 4.One way to influence others that is often forgotten is to simply be clear about what you want or seek. 5.The concept of quid pro quo would be related to forms of soft power.
Which of the following statements about the power base classification system of John French and Bertram Raven is accurate?
a. Some managers can possess power from all five bases. b. The higher a person’s legitimate power is, the less responsibility she must take on. c. Referent power is typically the weakest power base among managers. d. Most managers lean far too heavily on coercive power.
Because of space limitations, examples are normally inappropriate in an executive summary
a. true b. false
The most important part of a bad-news letter is ________
A) a good buffer that starts the letter positively B) the professional letterhead on which it is printed C) a closing that ends the letter on a positive note D) the section that explains the reasons for the bad news