What are the differences between a public relations manager and a public relations technician?

What will be an ideal response?


Answer: Public relations managers solve problems, advise other managers, and take responsibility for the success of failure of public relations programs. They are often found in organizations in which there is a lot of change and that value employee input. Public relations technicians are not involved in decision-making. Their role is to prepare communications for public relations plans created by others. They are often found in organizations in which the environment is stable and predictable.

Communication & Mass Media

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A smile from your significant other sends a different message to you than a smile from a stranger. A secret your best friend tells you means something different than a disclosure from a stranger on a plane. The principle that explains these interactions is that relationships ______.

A. emerge through on-going interactions B. contextualize messages C. are asymmetrical or symmetrical D. have a task and social orientation

Communication & Mass Media

The opponent must always respond to the advocate's preemptive arguments, even if

they are straw man arguments. Indicate whether the statement is true or false

Communication & Mass Media

Describe the competition between magazines and television for advertising dollars. What strategies does each medium employ to prevail?

What will be an ideal response?

Communication & Mass Media

Traditional and nonmainstream cultural activities that are not financially driven are referred to as:

A. folk culture. B. high culture. C. low culture. D. popular culture.

Communication & Mass Media