Which of the following is one of three basic marketing management jobs?
A. directing the implementation of plans
B. planning marketing activities
C. controlling the plans in actual operation
D. All these answers are correct.
Answer: D
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Managerial accounting reports are prepared according to generally accepted accounting principles
Indicate whether the statement is true or false
An organization that wants to determine how well its corporate social responsibility program is working can do so by
A. comparing itself to the competition. B. conducting an audit of the program. C. examining its financial statements. D. determining if sales have increased. E. assessing its promotional strategy.
When Alex, the marketing manager of FrontStreet Inc., realized that his plan to increase sales levels was not producing the results he desired, he took quick action to make necessary adjustments. According to this scenario, Alex was exercising the management function of
A. planning. B. controlling. C. organizing. D. communicating. E. leading.
Using Table 7.4, what is the latest finish time for activity C?
A) week 4 B) week 6 C) week 8 D) week 10