Operating assets with no physical properties are called
a. current assets
b. intangible assets
c. plant assets
d. property, plant, and equipment
b
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The sales presentation provides salespeople with very little opportunity to influence a prospect.
Answer the following statement true (T) or false (F)
Vast numbers of consumers are aware of your product. It is now your goal to enhance preference for your product. You plan to use nonpersonal communications through print media. This will include all of the following EXCEPT ________
A) newspapers B) magazines C) banner advertising D) flyers E) signs
Publishing a formal ethics statement will ensure the ethical behavior of all corporate employees
a. True b. False
When a firm varies the price of a product by the season, month, day, or even hour, without changing product features, it is using ________ pricing.
A) product form B) market-penetration C) market-skimming D) time-based E) value-added