Individuals from low-context cultures may perceive people from high-context cultures as less attractive and trustworthy

Indicate whether this statement is true or false.


Answer: TRUE

Communication & Mass Media

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When a culture's communication is structured by strict formal rules and correct answers, and there is little tolerance for differences of opinion, the culture is __________.

A. monochronic B. polychronic C. high in uncertainty avoidance D. low in uncertainty avoidance

Communication & Mass Media

Your goal when dealing with an indifferent audience is to reinforce their existing attitudes

Indicate whether the statement is true or false

Communication & Mass Media

This is a measurement of how many different listeners hear the commercial:

A. impressions B. reach C. share D. both A & B E. both B & C

Communication & Mass Media

One of the best ways for a reporter to maintain independence is to ______.

A. shun conflicts of interest B. admit to mistakes C. resist stereotypes D. follow-through on promises

Communication & Mass Media