Circulation verification services are important to media planners because
A. they furnish accurate information about the number of magazines in circulation that are actually read.
B. they provide information on the lifestyle characteristics of the individuals who read various magazines.
C. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed.
D. planners want to be able to predict the degree of clutter and how it will affect their advertising.
E. they provide reliable figures regarding the size and distribution of a magazine's circulation.
Answer: E
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The following information relates to Randolph Manufacturing's overhead costs for the month:
Randolph allocates manufacturing overhead to production based on standard direct labor hours.
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