The federal Trade Commission's basic authority is derived from Section 5 of the Federal Trade Commission Act, which charges the FTC with the responsibility to regulate
a. all advertising agencies’ business practices.
b. any expression that mentions a specific product or service by name.
c. unfair or deceptive acts or practices affecting commerce.
d. All of the above
c
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Which of the following factors is NOT associated with strategic conflict management?
A) limited resources B) different values C) advocacy D) spin E) competition
Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?
a. Brand loyalty is increasing. b. Consumers are buying and advocating for purposeful brands. c. Supporting a good cause is important. d. Consumers base purchasing decisions more on perceived value than on a company’s social involvement.
What is the most important skill needed to be an effective PR professional?
a. speaking to large groups of people b. writing clearly and persuasively c. handling unexpected crises d. using marketing communications
Speeches about issues deal with controversial ideas and policies
Indicate whether the statement is true or false