Which one of the following statements is TRUE?
A. One tool of corporate governance is the threat of removing current management.
B. The commission required by the Federal Housing Agency for a small business loan is an example of an agency cost.
C. One tool of corporate governance is the choice of how much dividends to pay.
D. Corporate governance is when an officer of a corporation is elected to public office.
E. One tool of corporate governance is the location of the company headquarters.
Answer: A
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A S.W.O.T. analysis
A. identifies a firm's "strengths, weaknesses, opportunities, and threats." B. focuses on what a firm plans to do to "Satisfy Wishes of a Target" customer. C. helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics." D. seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips." E. summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."
________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition
A) Concentrated targeting B) Positioning C) Benefit segmentation D) Mass customization E) Customization
Which of the following is the best example of nationalization?
A) In 1940, the city of New York purchased the bankrupt Brooklyn-Manhattan Transit rail lines. B) In 1979, Great Britain made a partial sale of British Petroleum to private investors. C) A private company contracts to manage all of a city's waste management. D) A country's economic policy calls for a balance of trade. E) A developing country receives a loan from the International Monetary Fund.
In a marketing plan, product, price, place, and promotion are the components of the marketing
mix. Indicate whether the statement is true or false