________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition
A) Concentrated targeting
B) Positioning
C) Benefit segmentation
D) Mass customization
E) Customization
B
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Of the following practices, which of the following is most likely to be viewed by both salesperson and customer as unethical?
A) The salesperson gives the customer a cut glass paperweight with the company's name engraved on it at the end of December. B) A salesperson gives a potential customer tickets for front-row seats at a sold-out concert of the potential customer's favorite singer. C) The company throws an annual party for its clients at company headquarters that includes a buffet and open bar. D) At a software convention, a software sales rep takes its top five clients out for dinner at an expensive steakhouse. E) A railway company gives all of its vendors a 20% discount on passenger rail services.
____________ is the use of e-mail to try to mimic a legal, legitimate company to access personal or financial information from individuals.
a. Phishing b. Skyping c. Snaring d. Surfing
Complete the following table
Variance How is the variance calculated? How does the variance arise? Flexible budget Sales volume What will be an ideal response
When Flash Flush Company is incorporated in Georgia, the state agency with which the business name is filed approves it as a trade name. This filing will protect the name
A. only within Georgia. B. throughout the United States. C. in every United Nations member country. D. wherever the name might be used.