______ is the integration of customer-focused marketing plans for new and existing products with supply chain management.
a. Sales and operations planning
b. Demand planning
c. Product planning
d. Supply planning
a. Sales and operations planning
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A long-term plan that fulfills the goals and objectives of an organization is known as a(n)
a. management style. b. strategy. c. mission statement. d. operational mission.
What is the first step in developing an effective sales training program?
A) measuring sales training interest levels B) conducting a training needs assessment C) establishing a sales training budget D) setting sales training goals E) selecting a training provider
Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association. Along with a cash donation, the local Subway restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity. By doing so, Subway is engaged in
A. charitable advertising. B. corporate volunteerism. C. stakeholder responsibility. D. philanthropic marketing. E. corporate philanthropy.
Which of the following are protected classes under Title VII of the 1964 Civil Rights Act?
A) Race, national origin, and political affiliation B) Religion, color, and prior welfare eligibility C) National origin, race, and alien status D) Race, national origin, and sex E) Race, religion, and sexual orientation