All of the following are a communication channel used in the IMC process except
A. supply chain.
B. radio.
C. television.
D. newspaper.
E. Internet.
Answer: A
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From a handful of programs begun in the 1940s, today ________ percent of companies offer employee assistance programs.
A. 57 B. 77 C. 67 D. 17
A market skimming strategy is most appropriate when customers are highly sensitive to price and when low prices discourage actual and potential competition
Indicate whether the statement is true or false
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a. counterproposal. b. bait and switch technique. c. confirmation of priorities. d. consideration of eligibility.
Adam claimed that N & A, its accounting firm, negligently prepared an audit. To hold the accounting firm liable, which of the following elements must be established?
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