Which of the following is asserted by agenda-setting theory?

a. Media content is user-created without the input of gatekeepers.
b. Advertisers determine what the media should cover and when.
c. The public drives media coverage of stories it views as important.
d. The media determine what stories are important for the public and why.


d. The media determine what stories are important for the public and why.

Communication & Mass Media

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Sean continues his leadership of the meeting by asking Chloe, the company's accountant, to indicate the areas of loss for the company in the prior quarter. What specific task role is he taking on here?

a. opinion seeker b. coordinator c. orienter d. information seeker

Communication & Mass Media

After many years in a relationship, ______ motivates the desire to sustain it.

a. long-term attraction b. short-term attraction c. matching hypothesis d. cultural practices

Communication & Mass Media

Their work lead to the theory of the press as the “fourth estate”:

a) John Milton; b) Thomas Hobbes; c) John Locke; d) Cato; e) none of the above

Communication & Mass Media

How you measure your success is related to which cultural orientation described by Kluckhohn and Strodtbeck?

A) activity B) social relations C) self D) world

Communication & Mass Media