Which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry?
A) customization of search results
B) unwanted e-mail spam
C) invasion of consumer privacy
D) increasing costs of browsing
E) restrictions on digital offers and discounts
C
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What two key strategies can avoid an ugly scene when people break up?
What will be an ideal response?
Core applications are
a. sales and distribution b. business planning c. shop floor control and logistics d. all of the above
When considering persuasive claims and requests for adjustments, most claims are routine and use the direct approach
Indicate whether the statement is true or false.
Your team has completed its analytical report for presentation to the board of directors. Which of the following should be checked in the final proofreading of the report?
a. Content, organization, and style b. Mechanics c. Format and layout d. All of the above