?Which of the following is one of the primary differences between a social media plan and the traditional advertising campaign?
A. ?The social media plan doesn't necessarily have a start and stop date
B. ?More media are involved in a social media plan
C. ?A social media plan is less expensive than a traditional advertising campaign and this
D. ?The products from a social media plan endure longer than products from a traditional advertising campaign
Answer: A
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Which internal control procedure is followed when a physical count of inventory is performed in a perpetual inventory system?
a. Segregation of duties b. Safeguarding assets and records c. Independent verifications d. Proper authorizations
Which of the following is true with regard to the new engine, upholstery, and stereo player the thief installed in John's car?
A) These improvements have to be returned to the thief. B) These improvements now rightfully belong to John. C) The improvements have to be paid for by John if he wants to retain them. D) The improvements will be confiscated by the police.
Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
a) Co-creation of customer value. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford b) Building and refining social networks. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford c) Establishing personal credibility. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford d) Co-ordinating value constellation. Choose... i) Adnan Awan ii) Victoria Tomlinson iii) Tim Lockett iv) Steve Woodford
Markup is measured either as a percentage of ____ or a percentage of ____.
A. selling price; cost B. cost; profit C. revenue; contribution margin D. resources used; cost E. demand; competition