Link the following entrepreneurial marketing techniques to the cases that illustrate their use.
a) Co-creation of customer value. Choose...
i) Adnan Awan
ii) Victoria Tomlinson
iii) Tim Lockett
iv) Steve Woodford
b) Building and refining social networks. Choose...
i) Adnan Awan
ii) Victoria Tomlinson
iii) Tim Lockett
iv) Steve Woodford
c) Establishing personal credibility. Choose...
i) Adnan Awan
ii) Victoria Tomlinson
iii) Tim Lockett
iv) Steve Woodford
d) Co-ordinating value constellation. Choose...
i) Adnan Awan
ii) Victoria Tomlinson
iii) Tim Lockett
iv) Steve Woodford
a. Iiii – Correct. Tim Lockett
b. Iii – Correct. Victoria Tomlinson
c. i – Correct. Adnan Awan
d. Iiv – Correct. Steve Woodford
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Which of the following is NOT a step in the process of job simplification?
a. change sequence b. rotate c. eliminate d. combine
Reluctance to using ethical terminology in organizations is referred to as ______.
Fill in the blank(s) with the appropriate word(s).
Customer requests for unstocked or out-of-stock merchandise are recorded in a(n) _____
a. generic product file b. UPC system c. OCR-A system d. want book or want slip
Persuasive requests are reasonable, ethical, and logical arguments that overcome anticipated resistance. Persuasive requests include making a persuasive claim, asking a favor, requesting information, and persuading within an organization.? ? The majority of internal messages are routine in nature; however, there are situations in every organization that require persuasion. When you are
persuading within an organization, you are often trying to motivate others to __________. A. generate resistance B. accept a change C. fulfil job requirements Fill in the blank(s) with correct word