Topics with lots of technical data or elaborate arguments are not appropriate for oral delivery

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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________ marginal people have difficulty making decisions and feel extreme pressure from both cultural groups they are a part of

a. Encapsulated b. Constructive c. Border d. Biracial

Communication & Mass Media

According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________

A) the creation of shared performance measures B) the use of mass marketing techniques C) the development of a global communications strategy D) the use of broad evaluative measures that cover all audiences E) exercising regularly and drinking three glasses of milk daily

Communication & Mass Media

________ refers to the fact that when group members come together, they create an entirely unique entity that is something other than just a collection of individual parts.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following is a Greek word meaning "character"?

A. ethos B. logos C. pathos D. mythos

Communication & Mass Media