When the value of the British pound changes from $1.50 to $1.25, the pound has ________ and the dollar has ________
A) appreciated; appreciated
B) depreciated; appreciated
C) appreciated; depreciated
D) depreciated; depreciated
B
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Creating a niche by differentiating one's product or service often allows small firms to compete successfully with market leaders.
Answer the following statement true (T) or false (F)
A ______ message is one in which very little is in the coded, explicit, and transmitted part of the message,
A. cultural B. high-context C. metaphor D. low-context
Which of the following is an intimidating obstacle that small businesses face?
A. Complications in technology B. High health insurance costs C. High overhead costs D. Lack of personal customer service
Which of the following is true of advertising for condoms?
A. The state prohibits advertising for condoms unless it is part of a health campaign. B. Condom ads were shown only in late-night time slots until recently. C. Ads for condoms are permitted on cable television but not on the major networks. D. Health-oriented ads are not as well received by conservatives as are entertaining ads. E. Ads for condoms are considered offensive and are legally prohibited from appearing in print media.