Some firms are adopting new software and hardware technologies to get a competitive advantage in personal selling.
Answer the following statement true (T) or false (F)
True
Sales reps employ an array of software and hardware-such as software for CRM, spreadsheet sales analysis, digital presentations, wireless Internet, PDAs, and videoconferencing-to gain a competitive advantage.
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After sending your application letter and résumé in response to a job posting that lists a close date, you should
A) always call the employer prior to that date to see if your materials have been reviewed. B) email the employer on the morning of the close date to reiterate your interest in the job. C) avoid following up with the employer before that date. D) wait until the day after the close date and then call the employer to see where you stand. E) call the employer and do all you can to set up an interview prior to that date.
Customer performance metrics include measures of customer satisfaction, customer retention, and customer lifetime value
Indicate whether the statement is true or false
________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package
A) Coupons B) Rebates C) Price packs D) Premiums E) Samples
In the introduction portion of the outline for her informative presentation, Ajira prepares an attention-getting device, a thesis statement, and a preview of her main points. Which primary component of an informative presentation’s introduction has Ajira left out?
a. a call to action b. a preview of the rewards her audience will obtain from listening to her presentation c. proof of her credibility as a speaker d. a demonstration of the topic’s importance