Mobile phones are available to almost every socioeconomic stratum
Indicate whether the statement is true or false
TRUE
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When the most effective media exposes people who are not sought, waste coverage is still justified because
A. it best supports a flighting media schedule. B. the media enables repetition which is an effective method for pioneering advertising. C. the cost of the waste coverage is exceeded by the value gained from their use. D. it supports a market aggregation strategy. E. it allows for more specific targeting of a market segment.
According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had
challenged. A) agent B) broker C) wheel-of-retailing D) warehousing E) retail life cycle
Heidi favors using a two period moving average but Tim is "an exponential-smoothing man." Tim's demand forecast for May was identical to Heidi's
What value of alpha would Tim need to use in order for his June forecast to be identical to Heidi's if each sticks with their preferred technique? Month Demand January 154 February 148 March 214 April 180 May 225 June 246 A) .085 B) .196 C) .237 D) .348
Mobile systems offer the potential of ________, which is data delivered to the user at the precise time it is needed.
A. convenient data B. cluster data C. clean data D. just-in-time data E. granular data