Which of the following involves gathering information by distributing surveys or interviewing focus groups?
a. data mining
b. secondary research
c. content analysis
d. primary research
d. primary research
You might also like to view...
In a brief essay compare and contrast the forms of quantitative and qualitative research reports
What will be an ideal response?
The lack of continuity on episodic television programs means
a. the characters have no memory of what happened in previous weeks. b. creates no artistic probability. c. the program typically provides little chance for sophisticated studies of human turmoil. d. the serious effects of those programs are limited. e. All of the above.
Proximity refers to the degree to which listeners should act
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. Copy in B2B advertising is usually more emotional than in consumer advertising. 2. In B2B advertising the customer is usually buying products with their company's money. 3. Business customers do not have wants and needs like traditional consumers. 4. One advantage of B2B advertising is you’re likely to get to work on a single ad, rather than a complete campaign. 5. In agricultural advertising, know that farmers are concerned with being up to date.