Nuno owns a recording studio with high-quality equipment. He allows artists to schedule sessions based on their flexibility, and he also allows them to bring their own sound engineer and work with him or her to achieve the desired result. As a result, his customers frequent his studio and recommend it to their friends and colleagues. The opportunity of _____ is highlighted in the given scenario.
A. using technology
B. exploiting market niches
C. providing personal customer service
D. having lower overhead costs
Answer: C
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Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?
A) trait-role theory B) psychological constraint theory C) probability theory D) leadership model E) two-factor theory
Which component below is the last step in the organizational design process?
a. Renewing the design b. Gathering data c. Understanding the business climate d. Evaluating the design
Rolette Clemens is a financial institution that provides loans to businesses. It rejects a textile company's request for a loan after it reviews the value of the company's assets, liabilities, and owners' equity and finds them to be unsatisfactory. In this scenario, Rolette Clemens most likely analyzed the company's _____ to assess its financial condition.
A. statement of cash flows B. balance sheet C. income statement D. operating budget
There are five principal characteristics that will make a market segment particularly attractive for targeting. Four of these are: 1) it has sufficient current and potential sales and profits, 2) it has the potential for sufficient future growth, 3) it does not have excessive barriers or costs to entry or exit, 4) it has some relatively unsatisfied needs that the company can serve particularly well. What is the fifth?
a. it does not comprise of difficult customers b. it is not overly competitive c. it is well documented d. it is well established e. other companies are already making good profits there