Subception is receiving subconscious messages that can trigger some behavior
Indicate whether this statement is true or false.
TRUE
Communication & Mass Media
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A person or group that decides which messages pass through the media and which do not are called
A) editors. B) content trappers. C) gatekeepers. D) flow consultants. E) media managers.
Communication & Mass Media
Diana is asked to scan the local newspaper to see if she can spot any client or product mentions. What is this practice called?
a) Measurement of message exposure b) Measurement of attitude c) Measurement of publicity reach d) Measurement of awareness
Communication & Mass Media
List three guidelines for writing a toast or roast
What will be an ideal response?
Communication & Mass Media
HD Radio allows broadcasters to split the existing signal, which in analog form covers a fairly broad bandwidth, into several discrete stations
TRUE
Communication & Mass Media