A beauty shop owner offered one of her employees a bonus of $100 over a six-month period if she would promise to give all customers excellent service. This promise by the beauty shop owner is
a. based on forbearance.
b. sufficient to give the employee the right to sue if she does provide good service and the beauty shop owner fails to pay.
c. not valid because the employee is already legally bound to give excellent service.
d. based on past consideration.
C
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________ refers to a business buying situation in which the buyer purchases a product or service for the first time
A) Modified rebuy B) Straight rebuy C) New task D) Reverse auction E) Derived demand
Which of the following can be a by-product of a company’s community involvement?
a. having control over committee decisions that might affect the company b. being given the benefit of the doubt by the public if a contentious issue arrives c. greater ownership of land or community assets d. more employees among community residents who can give the company leverage
The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency. B) identifying the individual outlets. C) figuring out where consumers shop for particular products. D) harvesting consumers' e-mail addresses. E) purchasing public relations databases.
All of the following may lead to delays except?
a. Machine breakdowns b. Poor material quality c. Processing errors d. Routine maintenance