If a mass media writer is asked to write a story in order of its importance rather than in chronological order, in which structure of writing is he or she being asked to write?

a) Inverted pyramid
b) Transitional
c) Bureaucratic
d) Simple


ANS: a

Communication & Mass Media

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Patrick was giving a speech on Henry the VIII and when he used information that was notoriginal, he simply made "air quotes" with his fingers. Is this the proper way to cite sources?

a. Yes, the air quotes indicated the material was quoted. b. Yes, air quotes are the least obtrusive way to indicate the use of quoted material. c. No, he did not provide proper source information including the author, source, and date. d. No, he should have said "quote, unquote" instead.

Communication & Mass Media

The connotation of words refers to:

A. The dictionary definition of a word B. The feelings and emotions that a word brings to mind C. The values and beliefs associated with a word in a particular culture D. The meaning it has when it is translated from Latin

Communication & Mass Media

All the ways we communicate without using words is known as _____ communication.

A) silent B) verbal C) nonverbal D) coded

Communication & Mass Media

According to the text, all of the following are principles to keep in mind as you compose your speech except:

a. The facts don't speak for themselves. b. Relevance matters. c. Statistics don't lie. d. Clarity is the result of choices.

Communication & Mass Media