Which of the following is not a factor regarding the condition of inventory?
a. salability
b. quality
c. age
d. suppliers
ANSWER: d
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The primary difference between content and relationship messages is best described as ______.
a. content messages focus on what is said and relationship messages tell something about the relationship b. content messages are brief while relationship messages are complex c. relationship messages are culturally bound while content messages are not d. all messages have a content dimension, but not all messages have a relationship dimension
A customer profile should answer the question, "What are the purchasing policies and practices of the account?"
Answer the following statement true (T) or false (F)
Supply chain flexibility is ________ than/as in the past.
a. Less b. Greater c. About the same d. It is impossible to know how supply chain flexibility has changed over time
Which of the following is true regarding the roles of marketers and consumers in improving the macro-marketing system?
A. The decisions that marketing managers make always increase the choices available to consumers. B. Marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources. C. Marketing managers should not be expected to improve and extend the range of goods and services they make available. D. Consumer-citizens have the responsibility to vote for laws that place constraints on businesses if those businesses harm the ecological system or make excessive demands on scarce resources. E. None of these statements is true.