Which pattern is well suited a speech in which the goal is to achieve understanding or agreement rather than overt action?

A. Chronological pattern
B. Spatial pattern
C. Cause-effect Pattern
D. Problem-solution pattern
E. Topical pattern


Answer: C

Communication & Mass Media

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The primary activity in a live on-air situation is mixing sound sources through the:

a. board b. mixer c. console d. both A & B e. none of these

Communication & Mass Media

Lucy was asked to give a presentation. She decided to keep the most important points toward the end of the presentation. What type of argument order did she follow?

a) Clima b) Anticlimax c) Pyramid d) Persuasive

Communication & Mass Media

Which of the following steps would probably come first if you were starting out to do research for your speech on freedom of speech?

a. ?Develop a list of key words and phrases like "clear and present danger," "a chilling effect," "obscenity" b. ?Make an appointment to interview a judge c. ?Read some general sources to get background on the topic d. ?Talk to a librarian to see where books of court cases are located e. ?Prepare a reference list

Communication & Mass Media

All advertising agencies follow the same format for a creative brief as described in the textbook

Indicate whether the statement is true or false

Communication & Mass Media