Which of the following statements is true of antithesis?

a. They provide a preview of the main points in a speech.
b. They are effective when they are used in the concluding remarks.
c. They hinder clarity of a message.
d. They can be understood only by people who practice the same profession.


b. They are effective when they are used in the concluding remarks.
Speeches that offer antithesis in the concluding remarks are often very memorable.

Communication & Mass Media

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The elaboration likelihood model suggests that when we use the central route to process information, we base our decision primarily on appeals to pathos and ethos

Indicate whether the statement is true or false

Communication & Mass Media

First, identify the neutral question and the leading question from the following:

"Don't you agree that part-time students who work full-time are more serious students?" "Are Spanish courses better at night or during the day?" Now, type of question can be problematic and why. What will be an ideal response?

Communication & Mass Media

Individuals are more likely to seek and process information if:

a. they are members of a latent public. b. they feel constrained from implementing a solution. c. they anticipate that it will help them solve a problem and if they are personally involved in trying to solve the problem. d. they have a very small network of family and friends.

Communication & Mass Media

According to the textbook, what is a third major influence on our identity?

a. communication with family members b. communication with peers c. communication with society d. communication with self e. None of these answers are correct.

Communication & Mass Media