The first step in the Risk Management Process is choosing appropriate risk handling techniques
Indicate whether the statement is true or false
FALSE
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Which of the following statements is true of a promotional mix?
a. Control over message content is greatest when public relations is used. b. A large audience is best reached with personal selling. c. In advertising, the sponsor or company is identified. d. The mode of communication for sales promotion is usually direct and personal.
What effect will the declaration and distribution of a stock dividend have on net income and cash flows? Net IncomeCash FlowsA.NoneNoneB.NoneDecreaseC.IncreaseNoneD.DecreaseDecrease
A. Option A B. Option B C. Option C D. Option D
A _____ refers to a partnership in which all partners can take an active role in managing the business and have unlimited liability for any claims against the firm.
A. limited partnership B. general partnership C. limited liability partnership D. publicly traded partnership
A microchip company wants a computer company to produce more powerful tablets and therefore use more of its chips. That same computer company wants the microchip maker to create chips with faster processing power. What approach could these companies take so that both can serve stockholders well?
A. For data security reasons, both companies should remain separate and refrain from sharing information. B. Whichever company is larger should acquire the smaller one and impose its management system on the acquired company. C. The two companies should enter a strategic alliance to bring about a win-win situation for them and to limit their rivals' power. D. Both companies should reduce prices to force out competitors and make entering the market less appealing to potential rivals