Public relations is different from marketing because
A) marketing focuses only on consumers
B) public relations focuses on more than one public
C) people know the difference between marketing and public relations messages
D) A and B
E) None of the above
Answer: D
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The purpose of body copy is to
a. give the art director words to work with b. provide details on a product c. form the persuasive core of your ad d. impress the reader
Is the sum total of all the elements and their interactions that affect the success of a piece of printed material
Fill in the blank(s) with the appropriate word(s).
When initiating friendships, all of the following are productive strategies EXCEPT
a. say a simple hello and offer a friendly smile. b. ask a question or comment on something the person has that interests you. c. disclose a lot of information about yourself to initiate conversation. d. stand near or sit next to someone you are interested in getting to know to take advantage of proximity.
If an Internet document identifies its author but says nothing about her or his qualifications, your textbook recommends that you
A. type the author's name into the Google search box. B. assume the author is an expert on the topic. C. cite the sponsoring organization instead of the author. D. All of these answers are correct. E. Both type the author's name into the Google search box and cite the sponsoring organization instead of the author.