Explain the difference between marketing research and marketing information systems.
What will be an ideal response?
A marketing information system is a system for managing marketing information that is gathered continually from internal and external sources; whereas marketing research is the process of systematically gathering, recording, and analyzing data concerning marketing issues. It could be said that marketing research would be stored as part of the marketing information system.
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An item of personal property may be attached to or used in conjunction with real property in such a way that it ceases being personal property and instead becomes part of the real property. This type of property is called a debenture.
Answer the following statement true (T) or false (F)
Producing a desired outward emotional expression without modifying the underlying emotions is known as ______.
A. surface acting B. deep acting C. emotional dissonance D. emotional labor
Which of the following is not correct regarding IAS 39, International Accounting Standard 39, "Financial Instruments: Recognition and Measurement," and SFAS No. 140, Statement of Financial Accounting Standards No. 140, "Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities: A Replacement of FASB Statement No. 125"?
a. IAS 39 represents a principles-based approach to standard setting. b. SFAS No. 140 represents a principles-based approach to standard setting. c. SFAS No. 140 represents a rule-based approach to standard setting. d. In the large majority of cases, application of the two standards will result in the same accounting treatment for a receivable transfer.
The refusal by the foreign US-controlled employer to apply US antidiscrimination laws because doing so would violate local laws, is:
a. the foreign compulsion defense. b. the Bona Fide Occupational Qualification defense. c. the foreign conflict of laws defense. d. the non-extraterritorial applicability of US laws abroad.