Walter Fisher is best known for challenging the assumption that people are essentially rational individuals basing their decisions on the quality of arguments and evidence. The assumption Fisher gives instead is known as the

a. coherence paradigm

b. rational world paradigm.
c. feminist paradigm.
d. narrative paradigm.


d

Communication & Mass Media

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Which pattern is well suited a speech in which the goal is to achieve understanding or agreement rather than overt action?

A. Chronological pattern B. Spatial pattern C. Cause-effect Pattern D. Problem-solution pattern E. Topical pattern

Communication & Mass Media

Which informative purpose requires a combination of informative and persuasive strategies?

A. agenda setting B. inducing action C. creating a positive or negative feeling D. weakening commitment

Communication & Mass Media

Television programming cannot be presented in 3-D because of the human eye's persistence of vision

Indicate whether this statement is true or false.

Communication & Mass Media

Three areas of human space include all of the following, except:

a. Public space b. Recreational space c. Social space d. Intimate space

Communication & Mass Media