Negative language is appropriate when
A) your message must be strong and emphatic.
B) the reader wants to retain your goodwill.
C) you are focusing your reader's attention on specific facts.
D) a sentence contains a hidden verb or subject.
E) jargon and slang would be misconstrued.
A
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Which of the following "building block levels" corresponds to the branding objectives of points-of-parity and difference?
A) performance and imagery B) judgment and feelings C) resonance and salience D) imagery and judgment E) salience and feelings
Which of the following is not an objective for store design?
A. Implement the retailer's strategy. B. Meet legal requirements. C. Increase sales on a visit. D. Cut costs. E. Build loyalty by providing a rewarding shopping experience.
Reducing expenses to increase operating profit is representative of ________.
A) safeguarding assets B) following company policies C) promoting operational efficiency D) ensuring accurate, reliable accounting records
Transfer warranties cannot be disclaimed with respect to checks
Indicate whether the statement is true or false