Compare and contrast the concepts of lifetime value of a customer and customer equity
What will be an ideal response?
The lifetime value of a customer is the potential profit generated by a single customer's purchase of a firm's products over the customer's lifetime. Customer equity takes this concept one step further, comparing the investment a firm must make to acquire a customer and maintain a relationship with that customer to the financial return that could be expected from the customer.
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If the actual return on pension fund assets exceeds the expected return for the period, the difference is
a. a deferred loss. b. a deferred gain. c. recognized as a loss in the current period. d. recognized as a gain in the current period.
The Smith General Contracting Company commonly completes projects by sending their resources to the customer's site rather than to their own facilities. This is a(n) ______ operation system.
a. individual process b. project process c. continuous process d. repetitive process
The advanced analytics available from digital media allow data-driven consumer packaged goods marketers to identify target audiences based on their purchase or other behavior.
Answer the following statement true (T) or false (F)
Which of the following is true about the tort of invasion of the right to privacy?
A) True statements or facts that are disclosed can support a claim for the invasion of the right to privacy. B) Once a fact has become public, its disclosure cannot thereafter support a claim for the invasion of the right to privacy. C) The tort requires that the defendant entered the plaintiff's home or place of business to acquire the information that was disclosed. D) The tort is actionable only by public figures.