________ helps insure against employee fraud or theft.
A. Casualty insurance
B. Fidelity bonding
C. Surety bonding
D. Coinsurance
Answer: B
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________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities
A) Network B) Supply chain C) Marketing D) Customer relationship E) Total quality
Which of the following is a discount retailer owned by a manufacturer that provides the manufacturer a store to sell off defective merchandise?
A) a specialty store B) a factory outlet store C) a department store D) a general merchandise discount store E) a warehouse club
Salespeople using the ________ approach recognize their territories contain accounts with heterogeneous needs and differing characteristics that require different selling strategies.
A. undifferentiated selling approach B. territorial development C. market diversification D. account segmentation E. market penetration
Business plan and venture competitions for students are held worldwide. Many of them include ________.
A. oral presentations B. prizes C. travel D. All of these.