______ refers to the recognition that even routine choices and relationships have an ethical dimension.
A. Moral identification
B. Moral imagination
C. Moral disagreement
D. Moral ambiguity
B. Moral imagination
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A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle. Which of the following most accurately describes this offer?
A) price promotion B) non-price promotion C) trade sales promotion D) sweepstakes promotion E) sampling
Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches
What will be an ideal response?
A 10% glucose solution is placed in the thistle tube. The thistle tube is placed in a beaker that contains a 5% glucose solution. The solution in the thistle tube is ________ to the solution in the beaker. 
A. isotonic B. hypertonic C. hypotonic D. none of the answer choices
A(n) ________ clause bars an insurer from challenging its liability on a policy on the basis of an insured's misrepresentations if the policy has been in force for a specified period of time.
A. reinstatement clause B. coinsurance clause C. incontestability clause D. pro rata clause